Do you have a side hustle? I think many of us have learned from the recent current events that having more than one form of income is definitely advantageous. It's becoming more and more common to have a side hustle. But what if you want to take your side hustle full time? How do we do it? Well, today I have Lizzie Vince from Find Your Mojo Coaching on to help us take our side hustle full time and sell with ease.
You can listen to the episode above or read the transcript below.
Meaghan Smith 00:21
Lizzie Vince 01:18
Hello, thank you so much for having me.
Meaghan Smith 01:22
Oh, so good to have you here on the show we, Lizzie and I follow each other on Instagram and we have a lot in common. Let's put it let's put it that way. So yeah, I'm really excited to have you here. But Lizzie, let's start as I usually do. What's your story? Like? Did you start your coaching business as a side hustle?
Lizzie Vince 01:45
Yes, yeah, sure did. I am, gosh, we've only got an hour. So where do I begin and end really? It's quite the story. So I never really knew what I wanted to do. I mean growing up, I always was to work in fashion, wanted to be a fashion designer and yes, in like primary school, they're like, what do you want to do? I was like, I'm going to be a fashion designer I was committed to it, works in fashion was a bit like, Oh, I don't really know if this is for me, you know, as you can imagine, fashion is very competitive, and not very well paid. So did a fashion degree I worked in buying, which is like product development for Topshop and Asos. So two really big companies and then moved across into social media because I was blogging at the time. And like my family, were just like, you're so good at social media, why don't you do it as a job and I was like, Oh, that's that's actually quite a good idea. So I started actually started freelancing to begin with, and then kind of like I got a social media manager role three months after freelancing and that was just kind of, unheard of. So that was an amazing experience. And I learned so much about marketing and social media and I use that massively in my business now. And to be honest, even the fashion buying like I was so many skills I think, never separate your kind of pasts from your present your present from your future. They're not mutually exclusive, you know, don't you know, you can connect the dots, dots, you can make those connections, I think, a lot of the time, especially on like the likes of LinkedIn, people like oh, but that's not really relevant. And it's like, it is relevant there. There's always some kind of connection where you can link the two or three or however many jobs you've had like me.
So yeah, the social media freelancing kind of led me into coaching because I loved working for myself. But the social media I just, I wasn't enjoying as much as I thought it would. So that's why I got into full time job and then didn't enjoy enjoy the full time jobs. I thought, well, what is it you know, that I'd be good at that I enjoy and I kind of Iki guy what I'm good at and passionate about what you can get paid for and met love coaches and thought, Oh, this sounds fun. And you know, you get to help people and it seems like really rewarding. And I've always loved helping people and giving people advice. So I thought why not? Let's let's give it a go. I've never, I've never looked back. So I guess my piece of advice from that is, if you don't have it all figured out. Don't worry. I think the biggest stress and anxiety people have first of all is about money. And secondly, it's about fear of the future. And I think just trust I'm very spiritual so and trust in the universe and know that Everything's gonna be okay. Because I've had so many jobs and I've left jobs without another job lined up. And I've had like, quite a kind of tumultuous career, I guess. So I'd say, yeah, just believe in yourself and try different things because you never know to try and it's your life you only get one life so don't don't let other people put you off.
Meaghan Smith 05:24
So good. Well give us the juicy details because this is why we've got you here, Lizzie. So how did you actually do it? Like, what was your mindset? What were the steps that you took to be able to transition to actually doing coaching as a full time business?
Lizzie Vince 05:42
Yes, so I was doing it for, let's think I was doing it for probably only three months actually before I quit my job but that's because my so I don't know about in Australia, but here you are technically allowed to have a side hustle in a job but kind of depends on the manager. And it's kind of at that their discretion. And I worked for a very small company, so there was nowhere to hide. And it was very obvious to everyone that I was doing my coaching on the side and it just got really awkward. And I thought I almost didn't really give myself a choice but to just go all in and commit to it. I mean, luckily I had savings. I live with my boyfriend and his family. So the rent is really low. So I totally appreciate a lot of people aren't in the aren't in quite a quite as financially fortunate position. But and I wouldn't say you know, just just quit your job definitely have some kind of buffer or savings but a podcast I love and somebody who's big inspiration to me is a lady called Carrie Green She's the founder of the female entrepreneurs Association. And she's British. And she's built a platform supporting female entrepreneurs. And I think there's over 300,000 members and it's just really kicked off. And in her podcast called, she means business. She says, just make sure that you save up enough to live off. Because a lot of the time our salary is paying us a lot more than we even need. So you might be getting paid like 2000, I would say pounds, you would say dollars, and you actually only need 1000 or 500, or whatever it is. So figure out what it is you need to I mean, I guess it really depends how how you feel about your job because there are people that have a side hustle because they're unhappy in their job and they want to leave their job.
Equally. I know people who have side hustles, who, you know I speak to and say do you want to take it full time. And they're like, no, I really like my job and good for them like each to their own totally. So I would say if you want to take it full time, just make sure you've got that buffer, you've got those savings, because you don't the trouble is especially for a service based business like a coach or a marketing expert, strategist, whatever. You're obviously you're technically selling yourself. So if you're feeling desperate about money, which comes from a mindset perspective, so if you've got this, this scarcity you mindset, if you're kind of, you know, you're worried about your financial situation, you're worried you're not gonna be able to pay your rent, whatever. That's going to come across to your clients. And you're probably going to come across as quite desperate and clingy and that's not your fault, because that's your situation. But you don't want to get yourself in that position where you're freaking out because you don't know if you're going to be able to, you know, afford your rent or your bills or whatever. Because most people leave their job to be happier, right? So if you're less happy and your side hustle than you were on your job that kind of defeats the point of why you left your job. So I would just say, bear that in mind, because I think a lot of people don't talk about that. And it's really important because it can really affect your mental health and like, your yeah, mindset is just so so important. And, and obviously, I'm a big risk taker. I'm big on taking risks, but I think you do have to have a buffer and some sort of safety net as well.
Meaghan Smith 09:39
Yeah, I agree with that. And I think it's like coming from like talking more about that scarcity versus abundant mindset. It's a lot easier to be in abundant mindset when you actually still have income coming in, and you're building something new. Like if you've got a new goal that you want to, you know, start a new business and make 50 thousand dollars in the first year or $100,000 in the first year or whatever, it's a lot easier to start creating that when you're already earning money as opposed to not having any income coming in and suddenly being like, Oh, shit. These Yes, so I completely agree but also, you know, it is possible to create that mindset deliberately. And I'm curious to know, Lizzie, did you do any work around that like creating an abundant mindset to be able to create clients?
Lizzie Vince 10:39
Mm hmm. Definitely. I mean, I my money story is that my parents ran up a lot of credit card debt when I was about 16. And we lost our family home and it was really awful they can afford even bread or milk, the basics and essential so as a family you know, we had two choices. We either wallow in misery, unhappiness, panic fear, or we rise above it. And we move on and we create a new life for ourselves. And, you know, it taught my parents massive resilience and for myself as well, because, you know, there are people that have probably been through that and ended up on the streets, you know, we could have anything could have happened. And so, at the time, it was really tough. But looking back, I'm so so grateful that that happened, because it taught me that the first of all the importance of resilience, and detachment, I think, if you can master resilience, which to me, is detaching your emotions from a situation, then your life will just be a bajillion times easier. Like I just, again, that's not so I've really want to write a book because there's so many things that I feel that aren't spoken about. So if like what the gurus don't tell you, maybe that could be the title. And so, mindset is, it's massively important. And if you're somebody who because we're conditioned from the age of zero to seven, so if you're somebody who has always kind of had money, and then you suddenly don't, you're going to be like, oh my god, panic mode, what's going to happen? Whereas for me, because I've been in a situation where we had nothing, I have so much gratitude for money, and I feel like, like compared to my boyfriend, for instance, who they've always been, like, well off, they've never had that sort of situation happen to them. I just have a lot more understanding and gratitude for money.
I could have it could have gone the other way and I could have gone down the scarcity road, that I've kind of flipped it on its head and thought that you know, whatever money I have in my bank account no matter how much it is, I am grateful for that. And, you know, there are billionaires out there who no amount of money will make them happy because they're always just expecting more. So I'd say whatever your financial situation is right now, whether you've got barely anything or whether you've got loads, just be grateful and accepting and happy for what you've got. And I know this is kind of controversial and I don't I don't do it too much. But if you are ever really feeling down about your your financial situation or any situation, relationship, health, whatever it is, it does sometimes help to think you know, there is somebody in the world that would be so grateful for what I have and for my situation, and again, like I used to watch I've always been just so aware kind of always to where I used to watch video. And the adverts like children in Africa and like, ask my mum and say like, they're so happy and why are they so happy? They have nothing. And my mom would say, you know, they're grateful for what they do have and it really hit me as a child because I thought, gosh, I'm so privileged and, you know, you complain as kids about the most. Well, we do it throughout life, our lives complain about stupid things. And it just really, I think if I hadn't said it enough. Gratitude is the most important thing.
Jenna Black who's a fellow Aussie, I interviewed her for my podcast, and I asked her, you know, how do you manifest money if you're broke? And she said, it comes from has to come from a place of gratitude. So if you don't have a lot in your bank, that's fine. What do you have a lot of? Do you have a lot of love? Do you have a lovely? I don't know. Do you have a nice not even I was about to say nice car but not from materialistic things. You know? Do you have loving relationships? Do you have delicious food? Just and this is where journaling is so powerful. And that's why they say, you know, when you wake up, think about what you're grateful for when you go to bed, think about what you're grateful for, because that is where abundance comes from gratitude. Because if you're grateful, you can't have a scarcity mindset, it's just if you're grateful you can't be sad. It's just not possible. so grateful all day long.
Meaghan Smith 15:29
I just that makes me think of just two little things that I think that I don't want to get too sidetracked by the listeners of this show. Know that I've, I've moved house a lot. And in our last move, one of the things that I was really super aware of was we had about 12 weeks notice that we're going to move and so Louis, my partner and I were like okay, let's stop buying any food that's not just fresh food. Let's use up all the stuff in our cupboard. And we were kind of like, wow, we have so much food in our cupboard. I challenge you to just do this today, like this week, like go and look in your cupboards and look how much food you actually have. And this is a great way to to feel grateful for what you have and put your attention on having as opposed to not having because yeah, I don't think I've ever even seen any cupboard that doesn't have at least one can have something in it. And usually it's more like 10 cans of you know some various types of beans or lentils or something. And you can actually live for a long time of that food. So we did not get through all the supplies, the staples that we had in 12 weeks right and I don't consider us extravagant people like we just go and do our regular shop but all those Like little extra cans of tomatoes, they add up and likewise, cosmetics and face cream and things like this.
Like if you don't actually buy any of that stuff for a period of time and just use what you've got, like don't buy anything new until you've used up everything like every face cream you have, or every body cream you have, it suddenly becomes apparent how much you have. And I've done that as well. Like I just get it you know, as a former teacher, you get gifts like people give you hand cream and things like this. And we moved to Sydney in January and I'm still just like going through all these creams that I've got and because I just decided I'm not going to buy anything new until I've used up what I've got. And it's incredibly powerful because we just kind of buy more stuff without realising. Like how much you've actually got look moving house can be expensive, and I'm not suggesting that you should move house just to realise how, how much stuff you have but
Lizzie Vince 18:08
But it's made you realise
Meaghan Smith 18:10
Yes, like it all we just have so much stuff I mean, particularly in Western society and I think don't get me wrong, I have nothing against wealth and money and earning lots of money totally fine. But I also am very much aware of not being in that mindset of I don't have so I need more. It's like look at everything I have and look at what else I can create, if I want to.
Lizzie Vince 18:41
Yeah, yes, yeah, totally agree.
Meaghan Smith 18:46
So I'd love to shift gears a little bit Lizzie and talk and just pick your brain a bit because we've got you on the show and you do have a background in marketing. So I'd love to talk about sales and using social media for sales and I know in some circles sales can get a bit of a bad rap. But I'd like to try and look at this from a really positive angle. Like I think sales are great. Like you're offering a product to someone that they want, and you're getting a payment in return. Like win win If you ask me, but let's, I'll put the floor to you, Lizzie, let's talk because I know that this is a common thing that people have issues with selling, you know, and yeah, themselves out there on social media. So how do we get over it? What can we do help teach you some strategies?
Lizzie Vince 19:39
Amazing, gosh, where do I even start? I love sales. And I loved talking about sales. And I think first of all, if you're saying that you hate sales, you know, that becomes a self fulfilling prophecy. Your action is going to reinforce that affirmation that you've created for yourself. So think about you know, what, what could you say instead? Maybe no. I love sales. But maybe, you know, sales comes easily to me or, you know, think of those affirmations that you could actually believe in, but are a lot more positive than sales make me feel sick, which I think they do for, for a lot of people and I think especially for women because we have a lot of imposter syndrome, self doubt and lack of self confidence. We're not kind of men are used to the hostile they're used to this primal brain of like going for the kill, whereas women are, you know, we're caretakers where we're loving, we're naturing Luckily, sales is moving into a space of being more nurturing, being less Wolf of Wall Street and more kind of like I say, Mother Teresa, then I don't know why that came into it, but let's go with it. Because not that you're a charity by the way, but it is. There has to be a fair exchange.
So like you said, sales really is selling something to somebody that wants it or needs it. So if somebody is not showing any interest, it's like, you have to compare it. So if you're a service based entrepreneur, you have to compare it to like a clothes shop. If you're looking at, you know, if you're just walking around the store, and the shop assistant comes to you with a pair of jeans, and she's like, oh, what do you think of these jeans? And you're like, oh, yeah, they're nice, but like, I'm not, I'm not looking for jeans, like I'm good. And she's like, Oh, really, but these jeans are like, they have this wash and they're like this. And then you're like, No, actually, I'm good. I don't want jeans. And she's like forcing these jeans on you that you don't want them. That's when sales becomes icky. And I'm working with two coaches at the moment and I would highly recommend every entrepreneurs get coached because it's just the accountability is so powerful. You will make so much more progress. You don't need to reinvent the wheel, just get somebody to show you the way and make your life easier because life is life is hard. So that teaching me about, you know, client acquisition clients on automation. And what I found at the start of my business, why I was struggling with sales is because I was attracting people that weren't or I was not forcing my services, but people were coming to me who didn't really need my services. You know, maybe they wanted the free coaching call. And you know, if somebody says no, typically because of our primal brain and our ego, we take that on as personal rejection, like, Ah, it must be me, there must be something wrong with me, I'm not good at this. I'm gonna throw the towel in. I can't do this anymore. I give up. And we don't fret because our ego gets in the way we don't take a second and this pause is so important, by the way between stimulus and response. To think, you know, why did they reject me? Was it a reflection of me? Or was it a reflection of them? Did they see the value? Do they want this course? Do they want what I'm selling to them? Do they need it? Are they my ideal client? And a lot of service based entrepreneurs don't have very clear messaging. And they're also not clear on who their ideal client is. So if you're struggling with sales, it could be a whole multitude of things.
And it can be combinations of these factors. So it could be, like I said, the the mindset so the imposter syndrome, the self doubt, those negative affirmations that you keep telling yourself that becomes a self fulfilling prophecy. It could be that you're not clear on who your ideal client is. So therefore, your messaging is wishy washy, and you're attracting, you're wasting your time and time is our most precious asset. You're wasting your time today. People that don't value you, they don't really want what you're selling, and you're wasting each other's time really. So I would say that, you know, client acquisition is so it's obviously integral to any business, you know, if you're, if you're not making sales, if you don't have clients, then you know, you've just got an expensive hobby haven't got a business. So I would, and I know that, you know, not everyone can afford a coach. But again, that could be like a scarcity mindset. I've put every coach I've had on a credit card, and I and I say to myself, I will pay this back. I don't know how, let's, let's release the how, as human beings, we are so obsessed with how, how is this going to work? How am I going to do this? Nope, let's get rid of the how. And just trust in the universe that you will be able to pay that credit card back so they pay that credit card off, and because you'll be getting so much value from that coach and I I personally have for my coaches and my clients do do to me like I, I'm happy to say to my clients put it on your credit card because I know that they're going to get the money back to pay that credit card off. So I think it's, there's so many different cogs when you're an entrepreneur to figure out and you really, you know, out outsourcing or getting the help, I think, especially as women as well, because we're such caregivers, we are, we're not very good at asking for help. And we think we can do it all on our own. And then when things don't work out, like we're not making sales, we're not getting any clients in. We think, you know, as I said earlier, it's a reflection of us. And because we don't have the support or accountability, we just want to give up and I'm sure there's there's plenty of entrepreneurs out there that have given up and they've just thrown in the towel in and just got a full time job because it all or just becomes too much but it doesn't have to be that way, and I think, like I said earlier about the resilience piece. If you can detach emotion from sales, then it becomes so much of an easier process. Like I said, you know if there's an objection or any sort of rejection, think about why that was.
I listened to another one of my favourite podcasts is the Positivity and Prosperity podcast. And she interviewed a sales expert. And she said that objections are smokescreen for somebody actually being interested. So if somebody just straight up doesn't want to sign up, they'll be like, nope, don't want to do it. If somebody says to you, I need to speak to my partner. Oh, it's not the right time. I don't have the money. At any point, did they say no? No, they just, they're, they're saying to you in a very subtle way. How can I do this? How can you help me to do this? And it's up to you to, you know, figure it out with them. So a payment plan or, I mean, I like my coach has sent me every objection under the sun and how to deal with them and like my clients get access to that and it's so powerful, you know, if somebody says, I need to think about it, okay, brilliant, totally understand, can we catch up within the next 24 hours? You know, never leave it longer this there are so many hacks in sales I don't even have that doesn't mean that sleazy By the way, that just means that you're managing the process. Or if somebody says, You know, I need to speak to my partner. Okay, brilliant. When will you get a chance to speak to them? Would they like to come on a follow up call with me? Do they want to ask me questions, I'd be more than happy to speak to them, instead of just being like, okay, you don't want to sign up. Okay. Thanks for your time. Bye. We hear the rejection and we rejection means no. So then we go into panic mode, kind of that amygdala state of mind. And we think, Oh my gosh, they don't want to sign up, this is too awkward. Get me out, get me out, get me out of the situation. And then yet you pretty much end the call. So just breathe. I mean, there's so many before sales, you know, you can do like jumping up and down, you can do breathing, you can, you can really kind of prime your brain to get into that kind of state of mind. And then throughout the sales call, you know, just just release the fears release, release the expectation, I think we have far too much expectation of ourselves in every area of our lives, our relationship, health career, whatever it is, release those expectations and just get on the call. See if you can help that person. You know, offer them tonnes of value explained to them the value that you're going to be giving them through you know, the results they get or the transformation, because every business no matter what it is, offers a solution to a problem. So if the people you're speaking to don't have the problem you solve, what the hell is the point in speaking to them? There's just there is no point. So I think people like oh sales call exciting. I turned down 40% of my applications, because I have a question, you know, do you have the financial resources to invest in your personal development? If people say, No, I'm not going to speak to them because I don't have the time. I didn't have the time to be offering free coaching all the time. I did that at the start and I burnt myself out. So you know, don't be afraid to protect yourself. It's not selfish. You can't pour from an empty cup. You've got to, you've got to look after yourself as well.
Meaghan Smith 29:49
Lizzie Vince 29:51
And that was long.
Meaghan Smith 29:54
Though, there's lots of points. And I think what you just said at the start though, I mean, that there's a Yeah, there's a lot to touch on there. But even just that, when you say use that analogy of the pair of jeans, yeah, if the person doesn't want what you're selling, and they say, No, that's okay. Like, there's no, that doesn't mean that, yeah, you're not valuable or what you're selling isn't valuable. It's just not valuable to them. And so what? like there's plenty of things that aren't valuable to me. Like there's lots of stores that I wouldn't go into because I'm just not interested in what they've, they've got or even maybe it's just, it's not the right time. Like, there's lots of coaches that are sort of in my severe that I'm interested in potentially working with, but right now where I'm at in my business, it's like, yes, I'm not quite ready for that yet. Or, you know, I'm just so I can see that. Yeah, I think that's, don't be afraid. Like if somebody says no, like, it's totally fine. You might not be right for them at that time. But also, there are objections that people give that I think are not real objections in the sense that, you know, often it boils down to money or time. And, or you know, a partner, actually, why do you need to talk to your partner? I mean, just because I mean, like, personally, I would talk to my partner, because that's something that I do, you know, we just talk about stuff like that. But at the end of the day, I decide if I'm going to buy something or not, not my partner, and I'm an individual person. I mean, I just think that's an interesting and interesting point that people bring up and the time and money. I totally agree with you like, often that's actually people just need help resolving that because they actually don't know how to work that out and often, like that's why they want coaching in the first place because either they're overwhelmed or they just, you know, need help with creating more money. And so you actually need help with with that aspect. And so I find that sometimes an objection is a good thing, because you can work through that with the person and then they can either leave the conversation with you feeling great about saying no, or feeling great about saying yes, like either way.
Lizzie Vince 32:24
Yeah, yeah, that's so true. Yeah, they should always feel good after the call, and so should you and one of my coaches said, always go for three noes. And it can feel uncomfortable, like when I started, you know, practising what my coaches taught me, I did feel quite pushy. But what I thought was pushy, wasn't like forcing something on somebody that doesn't want it like the jeans analogy. If somebody has given you the hint or an inclination that they are interested They've just got, you know, the self doubt, the kind of scarcity mindset about money or time or whatever their objection is, you know, it's your responsibility as a service based entrepreneurs, especially a coach to talk it through with them. And this is where, when I'm on a sales call, I've really talked about the value of my course, you've spoken about kind of, you know, self doubt and lack self confidence, that is something that I help you on, through through my programme, you know, this, this is, this is why you need my programme because of what you've said just now. And, you know, the fact that you're reluctant sign up actually means that you do need the programme and that's, that's not me playing with their mind. This is not mind trickery. It's, it's just, you know, I actually think that a lot of people want to be challenged like I've, I've been reluctant to invest before. I don't think anyone unless you're like got tonnes of money, but maybe even then you wouldn't. It's like yes, sign me up, here's my credit card, put thousands of pounds or dollars on there. Nobody's like that open to it. But for me, it's, it's about, you know, the person who I'm buying from or myself as a coach, empowering the client and empowering to you know, preparing them to make the decision and to feel amazing about it. Like I had somebody who signed up, and she had a lot of regret about it. And she was like, I don't want to do it anymore. And I was like, that's totally fine. You can have your, you can have your deposit refunded, because I don't want to work with somebody who doesn't, you know, really want to do the programme. She might want to do it later. She might never want to do it. But that's okay. You know, I let her go. And you do have to let those people go. You don't. You don't need to hang on to them. I see. I see the client and service provider relationships. Very similar to dating, and if you can't tell I love that analogy. And with dating, you know, you're not going to force you're not going to force something that isn't there. At least I hope not, you know, you, you want to find the right match. And, you know, if something doesn't work out, you know that, you know, there'll be somebody out there for you, you know, you've just got to go to find them or you know, wait for them to come to you or whatever. So, yeah, I totally agree. And yeah, the three noes. And my mom said to me, actually, something I've carried with me throughout my whole life is sometimes what people say is a reflection of them as opposed to reflection of you. But if if you if they've hinted to you that they're interested, I think like I want to be challenged if I'm if I'm interested, but my my self doubts holding me back because that's the point of a coach to challenge the client. I challenge my clients all the time. If I didn't I'd be a pretty bad coach because, you know, change doesn't come from inside your comfort zone. It just doesn't. So, you know, I'm like, this is just a taster of working with me, you know? Like, I'm gonna challenge you on these objections and find out if those objections are the real objections or if there's something hiding underneath. If somebody was just wasn't interested. Well, first of all, I wouldn't even have the call with them. If I did. I wouldn't try and sell to them. Because it's like flogging a dead horse. So it's just, there's I think a lot of it is just reading the situation which you learn as you go, really?
Meaghan Smith 36:36
That's right. And Lizzie I'd love to ask you if you've got any tips on how do we utilise social media so for those people listening as well, who aren't coaches, just in general, like when we're trying to sell a service? How do we utilise social media to do that?
Lizzie Vince 36:53
Yes. So organic social media definitely isn't dead. I know a lot of people talk about kind of ads and paid advertising. I always say if you're going to invest in paid advertising, get an expert or strategist to help you. Because if you try it on your own, it's it's a minefield. I mean, I've worked in social media and I don't understand it. So I've actually got a coach to help me with it. I'd also say, you know, always show up as yourself. And that involves showing up on video. So I know that a lot of people, especially my clients, hate video, they just they can't, you know, there's a lot of imposter syndrome, self doubt, lack of self confidence, a lot of mindset issues and things around that. So people like to know the person behind the business, especially if you're a small business. So if your engagement is dropping, and you're not really sure why. Play around social media is meant to be fun, upload some videos, do some lives. Do some fun Instagram stories. Do some Q and A's with your audience to find out what type of content they want to see. So I say, you know, social media doesn't have to be complex, or I think a lot of time the Guru's overcomplicate it. And I'd say, on that note, you know, stick to two or three platforms, don't try and be everywhere, because you'll spread yourself too thin. And like I said earlier, you've got to be clear on your messaging. And in order to do that, you've got to be clear on who your ideal client is. And I do a lot of work with my clients about that, because I asked them questions that they'd never dream of asking themselves. And those questions are important because people buy really based on emotions. So you have to think about, you know, what, what are their pain points, what are the problems that I'm, I'm offering them a solution for, so it's really important to get that across in your messaging.
Your messaging should be either, you know, emotional, educational or fun, I would say my highest engaging content has been me dancing around or having a breakdown. So people love to see fun or emotion. So if you want to engage in content, you know, put yourself out there try out different things. DMs is so powerful and direct messaging, it doesn't have to be sleazy. It doesn't have to, you know, you shouldn't be copying and pasting, you shouldn't be spamming people all the time. Whenever somebody adds me as a friend on Facebook, I will always message them and say, Hey, name is great to connect. How are you? Or if somebody follows me on Instagram, I do the same. And that's not me expecting a sale. That's me just connecting with that person and seeing you know, can we collaborate? Can we like I just I love expanding my circle of inspirational supportive people. So, DMs for sure. Video, not getting fixated by the numbers. I think followers you shouldn't really worry about. Comments are more important than followers. So, and I always say, you know, social media is a bit of game. So you've got to, you've got to play the game. So if you're not getting many comments or engagement on your posts, it's probably because you're not commenting or engaging with other people's posts, because the algorithm is going to prioritise your post over somebody else's. If it's a video, if you're an account that engages with a lot of people, and that can include DMs stories, comments, and any way of sort of engaging, it's going to prioritise you against somebody else's kind of like a competition. So just yeah, make sure you're kind of you've got the highest chance chance of your post being shown. And that is really the point of, you know, visibility. If you're, if you're not seen, then nobody knows what you do. So kind of like what's the point? So, I'd say, yeah, definitely, kind of, I think a lot of people don't understand how the algorithm works, but that's pretty much it in a nutshell. I mean, I could talk about it for ages.
Meaghan Smith 41:27
Yeah, I think that's a really important point that engagement and that's actually a good reminder for me because I love it when people message me when it's you know, but if I do something just like that, like following a new account and somebody says, Hi, you know, hi back, which is really great. And, and using the person's name, I think, is a thing. I mean, that I look at because sometimes I don't even know who the account is run by, like who is this person?
Lizzie Vince 42:02
Literally, yeah as like that personalised approach is so important and you know, don't get caught up in it just you know set boundaries I, I don't really go on my phone at the weekend because I find social I'm, I'm an empath, so I'm very kind of emotional and I find social media quite what's the word emotionally taxing and it can be quite toxic. So definitely detox from it when you can set those boundaries. So set aside half an hour to an hour per day to just go through your like people that you've connected with recently, you're to go through your feed and don't just mindlessly scroll. You know, whenever you're in social media, make sure that you're being intentional with it and you're actually using the time to engage with other people's accounts.
Meaghan Smith 42:52
Yeah, that's really great advice. And I love what you said about being yourself because when you show up as yourself, then there's no that is your brand, like you're just being yourself, which I really love. And that's something that I'm learning more about recently because when I first started my podcast, I was working as a school teacher and in my personal life, I swear like a sailor, but because I was a teacher of primary school students even know the podcast was outside of my work domain, I felt an obligation to present in a particular way because, you know, my students may have come across my podcast and and listen to it. Whereas now that I'm not teaching, I feel more like now I'm transitioning into being more of I mean, not more of myself. I've always been myself but in the sense of, there's a lot more swearing in this recent season of my podcast, which some people may have noticed, but I think that It's a good thing in the sense because when I work with my clients, I swear, like, that's who I am. And so if you don't swear, when you come across on social media, and then suddenly, you know, somebody walks into your shop and you're swearing all the time, they might get a bit of a shock. And I think the other side of that is that if people are offended by that, they're not my people, which is so great, because they're not going to follow me, and they're not going to engage with me because they're not going to, like how I come across. And so I think that's a really important point to just be who you are. Yeah, I mean, it's a funny one that I've sort of learned because, I mean, under normal circumstances, I probably would have just sworn. But because, you know, I had this sort of social I felt like a moral obligation because I people, I was a role model in the community in that sense, like little children, you know, tiny people. I mean, with adults, are fine If they don't like swearing, they can just, you know, click off, move away. You have your free will. But yeah, you know, it's such an important point to be yourself and then you never have to worry about how you show up because you're always just showing up as yourself.
Lizzie Vince 45:16
Mm hmm. So true. Yeah, you can only keep up an act for so long. how exhausting must it be to not be yourself? So, just like I said earlier, you know, life can be difficult. So let's just make it easier for ourselves.
Meaghan Smith 45:30
That's right. All right. Well, wrapping up. Lizzie, I'd love to know Do you have a habit or ritual or practice that you do around money that you'd be happy to share? Something that you do that helps you?
Lizzie Vince 45:44
Yes. And well. What I do that I absolutely love and my clients, I get my clients to do it as well. I spoke to a client just before our podcast and she was like, oh my god. journaling is the best thing in the world like they they literally love it and people like journaling what's that? It's basically the most cathartic experience you will have you just write down your thoughts, you don't question them, you don't think about them, you just scribble them down. And what I get my clients to do is to read over their thoughts and question whether those thoughts are coming from a belief that is theirs or somebody else's, because a belief becomes a thought a thought becomes a behaviour, a behaviour becomes an action. Like I said earlier, from the ages of zero to seven, we've been conditioned and programmed by our parents, teachers, peers, etc. So a lot of thoughts that we're having, as we get older, aren't coming from beliefs that aren't even ours and therefore not serving us. So you might be having a thought that, you know, I never have enough money. So I would say to my clients, you know, question that's thought is, Where is that coming from? Because there's Oh, there's always a root to a thought. Is it because you know, think about your childhood? Is it because your parents said growing up? We never have enough? Nope, you can't have that much pocket money. No, you can't have pocket money this month. No, you can't go on the school trip. It's too expensive. can't do this. You can't do that. We don't have enough or you overheard them arguing, or whatever it may be. That's going to condition you later on in life to have a scarcity mindset and not the best relationship with money. But that's okay. Because you can change that.
So then when I get my clients to do once they've thought about whether that thought is coming from a belief that's theirs or not, is to tap away that thought, or and or belief. So what I get them to do, I can't really I was going to show you but it's podcast So, what I recommend for your listeners is to look up EFT or tapping on YouTube. And I have my own unique way of doing it my clients. So the belief might be that I never have enough money. So it would be like I release the belief that I never have enough money. And they, they literally like tap their skin, like their temples, their nose, their chin, and the physiological reaction is, I don't know what it does, but it's transformational and you you do feel a lot lighter, and that you've just got away you've just got rid of that excess baggage that you don't need. Then once you've released it, I say to my clients, you know, take a deep breath in and out. Think about the belief you've just released and create a new belief. And that new belief becomes their affirmation. So I I am big on affirmations. I have an app called I Am which is like everyone needs to download it, it's, they send you affirmations throughout the day, I've got mine set to the maximum of 30. So I get 30 affirmations between 10am and 10pm every day and it just brightens my day. It's incredible for a mindset kind of trick. And so I'd say with affirmations, you know, this app is great, but you've also got to create your own affirmations that are relevant to you. And when you journal down that sort of belief, and you create a new one, you have to you know, you've got to practice that every single day, even in the morning. And I also say with affirmations practice them in the third person, because, like I said earlier about detachment, it detaches your emotions and your self from that belief. So it would be you know, Lizzie is amazing with money, instead of I am amazing with money, and it just feels really empowering and powerful. And if you practice that, you know, if you say that 10 times in front of the mirror every day, I guarantee that over a period of time, you will start to attract more money into your life because, and it's important to do it in the morning or evening because that's when your brain is an alpha state, which basically means that the windows or doors to your subconscious mind are open.
So you're more likely to reprogram those subconscious beliefs that your parents or peers or teachers taught you. So, journaling, tapping affirmations, just like, you know, being aware of how you interact with money. If you're, if you feel guilty about spending, if you don't have any savings, if you've never been able to save. If you never, you've never had enough money. You know, think about why that is because there's going to be a root belief that's causing, causing that to happen. You know, there'll be actions that you're taking, and I know this is the cold, harsh truth, being honest here. There is you will be you create your own reality. So you will be taking action to meet actions to mean that you're broke. So you've got to find out, find the root of that so that you can, I kind of again, another analogy is like flowers and you have to see your subconscious mind like a garden, you're not going to plant new flowers on top of dead ones, you know, you've got to pull out the dead ones, you've got to pull them out from the root. And that's kind of how I see a subconscious mind. It's like masking. You can't, you can't mask a smell, the smell is going to come back you've got to get rid of the smell. So it's like getting rid of these beliefs, planting new ones and practising those affirmations to cement that belief in your mind and your life will change sometimes quicker for others sometimes slower, but it will change 100%.
Meaghan Smith 51:53
Absolutely. And I love that analogy. I think I'm gonna borrow that one for sure.
Lizzie Vince 51:58
No worries. I give you permission.
Meaghan Smith 52:01
Great, so Lizzie, where can we find you?
Lizzie Vince 52:04
Yes. So Find Your Mojo coaching on Instagram, Facebook, LinkedIn. Yeah, those are my three main platforms. So love to see you over on any of those platforms really, I'm active on all of them say, come and say, Hey, drop me a message.
Meaghan Smith 52:22
Fantastic. And you've got a podcast as well. Lizzie, what's your podcast?
Lizzie Vince 52:27
I do. My podcast is called Find Your Mojo.
Meaghan Smith 52:31
All right, I will put links to all of the places we can find Lizzie and all of the things that all the people she's mentioned today I've been writing notes as I've been listening to you talk. So Lizzy, thank you so much for giving us your time today.
Lizzie Vince 52:49
You're welcome and a little plug if that's okay. I am offering free one to one one hour coaching sessions for your listeners. So they can Looking through the link in my bio on my Instagram or email me firstname.lastname@example.org whatever is easiest but if anyone is kind of struggling with anything I've discussed today and then yeah get in touch and we can we can have a chat.
Meaghan Smith 53:17
Amazing oh that's very generous thank you Lizzie and thank you so much for today.
Lizzie Vince 53:22
Thank you so much for having me.
Meaghan Smith 53:24
Well they have it Lizzie gave us some great tips to help us take our side hustle full time and sell with ease sales doesn't have to be icky. As we have learnt today. I hope you can take some of the great points Lizzie has taught us today and apply it to your own circumstances. And super awesome that she is offering you guys free coaching so definitely look into that. So if you would like to take this work deeper and work with me on your money mindset, I work one on one with clients who are ready to make change to overcome their money blocks and create the result you want on purpose. We are all capable of creating extraordinary lives for ourselves. Sometimes we just need some help to point out our blind spots and connect with our future self. The person who has already created what we're currently dreaming about. I can help you get there. All you have to do is connect with me wherever you are following me. You can email me through the website or DM or message me on social media. If you want to stay in touch between episodes and stay up to date with all things money mindful, get onto the mailing list, follow me on Instagram or Facebook. All the links will be in the show notes. Have a beautiful week. Until next time, bye bye.
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